Atbahrain Appoints All Bahraini ‘Gen Y’ Digital Team

Atbahrain B.S.C.(c), Bahrain’s leading destination management company tasked with developing, managing and marketing Bahrain as a travel and tourism hub, announced that it has hired an all Bahraini digital marketing team, as it leverages technology to increase the number of visitors to Bahrain.

The dynamic team is comprised of 3 graduates from Bahrain Polytechnic’s marketing class of 2016; Haya Al Mahmeed, Eyad Al Ansari, and Isa Al Khaja. The digital specialists recently started working with Atbahrain on a full time basis where they will be implementing an innovative digital marketing strategy that is designed to showcase Bahrain’s diverse and rich offerings as a travel, events and tourism destination.

Commenting on the appointment, Atbahrain CEO, Mr. Benjo Vanlaarhoven, said: “We are very pleased to welcome our new digital marketing team. Atbahrain is a fresh, innovative company that seeks to promote Bahrain by Bahraini’s, and the appointment of our all Bahraini team of digital marketing specialists is in synergy with that mission.” He added: “Today, a new generation of global travelers use a myriad of channels to explore destinations, and our new’ Gen Y’ digital team, who have their fingers on the Millenial pulse, will use those channels to promote Bahrain.

The appointment also underscores Atbahrain’s commitment to supporting the kingdom’s youth and creating jobs for Bahrainis. Working towards this objective, the company is set to join hands with Tamkeen early in 2017 in order to bridge the gap between education and the workforce, and empower Bahrain graduates with the skills they need to succeed in today’s fast paced business environment.

Eyad Al Ansari, one of the students hired by Atbahrain, said: “Atbahrain has provided me with a fantastic opportunity to put everything I have learnt throughout my studies into practice. Digital is the future, and I am excited to work with Atbahrain as part of the digital marketing team, and to promote my great country’s proposition locally, regionally and internationally.”

Atbahrain, a wholly owned subsidiary of Bahrain Mumtalakat Holding Company (“Mumtalakat”), forges strategic partnerships locally and internationally in order to identify and attract major events, and increase the number of visitors to the Kingdom of Bahrain. Bahrain Polytechnic is the Company’s research, marketing and resources partner. Atbahrain specializes in incoming holiday packages, excursions in the Kingdom, and MICE (Meetings, Incentives Conferences and Events).

Mr. Vanlaarhoven added: “We connect the dots in Bahrain’s travel and hospitality industry by collaborating with event organisers, Bahrain’s leading hotels, airlines and government entities in order to create tailor made packages that offer business, education, leisure and sporting visitors a diverse array of authentic Bahraini experiences”.

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